The other day I had a Twitter exchange with Dan Seifert of the Verge about my dislike of stock Android. The divergence of opinion on the matter of toggles and notification areas reminded me of a conversation I had a few weeks ago at a Sony event. The electronics arm of the company invited women bloggers to have a conversation about marketing to women. At one point Helena Bell of ChipChick and I hit on what it is about Android that so many people we know find annoying about it: lack of efficiency. The number of taps it takes to do something simple is just silly. And hunting for apps in the Google Play store, who has time for that? I’ve known this is a problem for a while, what I didn’t realize is that whether or not you do seems to depend on whether you’re a man or a woman. Read more →