The expectation that BlackBerry would deliver a phone far out ahead of the competition is unrealistic given how far behind the company fell. But not every phone needs to be ultra groundbreaking in order to be a good phone and draw in customers. Look at Windows Phone, which may have alienated potential users with its boxy design. The Z10 is a good phone, but not cause for fireworks. And it’s still more suited to people in business suits than your average Joe.