Dell is positioning this laptop specifically for K-12 education markets, something it also did with netbooks a few years ago. The look isn’t meant to catch your eye on a Best Buy shelf (even though it does look like a slight modification on the Windows-powered Inspiron 11 3000 Series notebook, which is a consumer device).
It’s not ugly, it’s just more functional than fashionable. It’s not too heavy at 2.9 pounds but isn’t the lightest nor the thinnest Chromebook around. This size and weight will be easy for even first graders to carry around without starting early on back problems.