Tech Peeve: Basic Functions Touted As Revolutionary AdvancesTech Peeve: Basic Functions Touted As Revolutionary Advances

I just saw a commercial for the iPhone 3G S that “does some pretty incredible things.” Things like Copying and Pasting. WOW. Where has this technology been all of my life? Oh wait, on every computer I’ve had since I was 10…

Apple, please.

I realize that copy/paste is a new feature on the iPhone, but it’s not an “incredible” thing, it’s a thing that should have been included in the original iPhone. It’s not a complicated process, it’s a basic process. You can’t make people forget that it’s a basic function of most computers and smart phones by producing commercials like this. It will only make you look silly.

How about a commercial that says: Finally, we’ve added copy/paste to the iPhone since we knew you wanted it!

I’m sure the next commercial will be: The new iPhone will wow you with it’s ability to call any number in the U.S.! Wowee!

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