Samsung Netbook Commercial: Netbooks Make Better Companions Than Men

I thought that when I left my job working for a fashion magazine behind I wouldn’t have to care about Fashion Week anymore. But given that tech companies seem to think that FW is a great time to introduce new gadgets to the world, I’m starting to fear that I’ll be covering events over at Bryant Park in the near future. The increasing partnership of fashion and mobile tech isn’t completely unwelcome, but I have little patience for the number of waify models lying around on couches wearing tons of makeup and holding netbooks like works of art. Yes, it’s pretty, but can I use it?

The idea of a netbook as an accessory to your busy or even not-so-busy life is a fine one. But the Samsung promo video I posted over on LAPTOP’s blog today has me truly mystified.

Brad Linder claims that it’s supposed to highlight the netbook’s all-day longevity. Could have fooled me. All it seems to highlight is that model’s ability to stretch her lanky body and possibly to warn young ladies from trusting that their boyfriends will pick them up at the train station as promised. Seriously, go look (and please comment there, I am eager to watch you all apply your creative minds to the plot and message).

When I compare that video to this one Nokia did for their new netbook, I find myself much more drawn to the Booklet 3G. This video tells me what this device is, what it does, what makes it special, and even includes some heart-tugging music that somehow makes me want it even more.

But if we must have models, here’s what I’d like to see: women actually using netbooks in some way that shows off what netbooks are good for while providing the eye candy that someone is convinced consumers need. That way it appeals to those of us to buy tech for what it does and those of us who buy anything because hot women are peddling it.

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