There’s a very simple business reason why Google cares if they have your real name. It means it’s possible to cross-relate your account with your buying behavior with their partners, who might be banks, retailers, supermarkets, hospitals, airlines. To connect with your use of cell phones that might be running their mobile operating system. To provide identity in a commerce-ready way. And to give them information about what you do on the Internet, without obfuscation of pseudonyms.
Simply put, a real name is worth more than a fake one.
The entire post is worth a read, and Dave is pretty spot on. The Google reps I've spoken to deny this, but it's obvious to anyone who understands how Google works. Just about everything they do and service they provide is about search and advertising even if they don't seem related to search and advertising directly.
I'm sure that the real name/common name policy is also rooted in other beliefs held by the heads of the Google+ project. However, given all the pushback on this both externally and internally, it seems like a policy they should have given up if it was just about a misunderstanding of how people operate on the Internets. Throw in the fact that it's about money, better data mining, and the ability to tie what you do online to what you buy, and things crystallize a bit.
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Liz Henry has excellent suggestions for the conference. Though I admit that I haven’t yet found a good solution for contact sharing. Bump seems okay, but required more rigamarole to set up than I’d like thanks to the way contacts work on HTC phones. Same with using Barcode Scanner to create a QR code.
I had better luck with my Epic 4G — the contacts program there will send the vCard via GMail, which is all I want. Makes it easy to share my info with folks. But the way Android is constantly trying to link up contacts and combine multiples is driving me insane….
Anyway, who else is going to BlogHer?
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From an excellent cartoon essay “Why I love and hate having a smartphone” on The Oatmeal.
This is my favorite thing about phones right now. Talking about the type of phone you have can lead to fisticuffs!
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‘Dead Drops’ is an anonymous, offline, peer to peer file-sharing network in public space. USB flash drives are embedded into walls, buildings and curbs accessable to anybody in public space. Everyone is invited to drop or find files on a dead drop. Plug your laptop to a wall, house or pole to share your favorite files and data. Each dead drop is installed empty except a readme.txt file explaining the project. ‘Dead Drops’ is open to participation. If you want to install a dead drop in your city/neighborhood follow the ‘how to’ instructions and submit the location and pictures.
I love this idea. I have about 30 USB drives without a purpose. This seems like a good one to me.
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“I had one good pickup line, and e-readers ruined it. I can no longer hit on a handsome man on a long commute by asking about his book — because I can’t see it.”
-- Lisa Lewis, writing in the NYTimes’ City Room blog on how e-readers make it harder for her to strike up conversations with strangers. - Matt (via cnnmoneytech)
Is it wrong of me to think: "Quit harassing strangers, woman, and mind your own business!"? It’s probably wrong of me…
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A user of Google+ was logged into Google with both individual and his company’s Google Apps login, and discovered that Google+ can be used — at least partially — with Google Apps:
As reported by Google Operating System, Google’s John Costigan confirmed this: “We’re actively working on making Profiles (and Google+) available for Google Apps - it should be available in the coming months.”
Personally, I feel that this is where the tools that Google+ offers may be of greatest utility, as a stream-based business collaboration tool, an example of what I call work media. As I recently wondered, the effort involved in defining circles might not be worth the effort. However, if you are working in a company of dozens, hundreds, or thousands of people, creating circles for projects, departments, or topically-oriented collections of people makes a lot of sense.
Note also that Google Apps already has an app store architecture, so the rollout of apps like Huddle and Hangouts would be simple.
And there is the opportunity to convert the over 25M Google Apps users to something worth paying for.
This is an excellent idea. I do think workflow could be improved by Google+ for Apps accounts. Especially for long email conversation chains. Too bad my magazine is no longer using Google Apps.
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Urgent Reminder For all Tweeters.
This is a legitimate concern.
Excellent advice.
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Cory Watilo via
This is a screenshot from an official promotion video of Outlook 2010. Seriously, what a trainwreck. I still remain a Microsoft fan, but this screenshot just shows the lack of any intelligent design direction anywhere in the company.
I previously wrote about the design disconnect at Microsoft here.
Gross.
Our workplace is going to move to Office 2010 soon and I’m going to be forced to use Outlook instead of my beloved Thunderbird. I want to throw up every time I think about it. This doesn’t help.
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Tumblr opens doors to government agencies from Medill Washington on Vimeo.
I worked with the awesome David Charns yesterday on this piece about the government using Tumblr.
You may have seen the State Department’s Tumblr but there are others who are joining up, too. The National Archives runs a few (Document of the Day, the Exhibits Tumblr, and one about Our Presidents). One of my favorite things yesterday was meeting up with the ladies who blog from the National Archives and talking about funny documents they have. Did you know they’ve got the Jell-O box used in the Julius and Ethel Rosenberg trial? One woman said she came across documents from the Civil War listing the health of every horse in every regiment for EACH WEEK of the war. Crazy.
Anyway, the whole article is up on The Daily Caller. And thanks a million to Mark Coatney, the Peace Corps Tumblr people, everyone from the National Archives, and the USA.gov folks.
This was really nice work; thanks, Chelsea and David.
Really loving the diversity of uses people put Tumblr to. Makes me wonder why more companies, publications and organizations haven't jumped on it.
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This. #nofilter #changetheratio
The New Yorker has come out with its profile of Facebook COO Sheyl Sandberg: “A Woman’s Place: Sheryl Sandberg & Male-Dominated Silicon Valley.” Stop for a second - it’s 2011 and it’s sort of nuts that such a title should even work. And yet! Sandberg is terrific and Auletta shines a light on the issue of access, and visibility, and opportunity - all of Change the Ratio’s favorite obsessions. It’s a great time for Sandberg’s message to be magnified (raise your hand; don’t leave before you leave; lean in) and a great time to be an awesome woman doing cool shizz ready to catch that spotlight now that it’s finally swinging around.
This is great for CTR, too. I was psyched when David Remnick emailed me back in March to hear my thoughts on the matter and more psyched to get to bend Ken Auletta’s ear for 90 minutes in the Hashable office - but he spoke to lots of people and seemed focused on Sheryl and the Valley, so who knew what would make the cut. But we did - with our core mission of visibility front and center. He also included a precis of the contretemps with Michael Arrington not even a year ago - and my God, how out of date it sounds now, eh? See below:
Sandberg and many other women in Silicon Valley think the problems women encounter are usually more subtle than blatant sexism. “I think it is largely innocent,” says Rachel Sklar, a New York writer and entrepreneur who has actively protested against digital conferences that invite too few women to speak. Sklar co-founded a women’s organization called Change the Ratio, and she tries to make sure there are more women onstage. “You can’t know about what you don’t see,” she says.
Some suggest that women are also to blame. Michael Arrington, the editor of TechCrunch and the organizer of the TechCrunch Disrupt conferences, defended venture capitalists and Silicon Valley males in a blog post last summer. “The problem is that not enough women want to become entrepreneurs,” he wrote. Referring to Sklar, and her campaign, Arrington added, “Yeah ok, whatever, Rachel. Every damn time we have a conference we fret over how we can find women to fill speaking slots. We ask our friends and contacts for suggestions. We beg women to come and speak… . And you know what? A lot of the time they say no. Because they are literally hounded to speak at every single tech event in the world because they are all trying so hard to find qualified women to speak at their conference.”
It is SO not hard to find qualified women to speak at tech, digital and entrepreneurship conferences - good Lord, I trip over all of you every day. I can’t imagine that all but the most clueless and narrow-minded readers won’t think to themselves, huh, that doesn’t sound quite right, as they mentally go through all the amazing women who are making incredible stuff happen more and more visibly every day. This article will swing that spotlight around even more, and hopefully further illuminate the blindspot where guess what? There are lots of qualified, amazing women raising their hands and leaning in.
This is a good day!
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K. T. Bradford
If code is poetry, then CSS is The Iliad. In the original Greek.
I write about and review mobile technology, which means I get to spend the day steeped in laptops, smartphones, tablets, eReaders, and other things that go beep. Lest you question my status as a ChicGeek, I'll proudly claim an unabashed love for netbooks, Linux, science fiction, and curly hair products. Currently I'm the Reviews Editor for Notebooks.com and GottaBeMobile though my writing can occasionally be found in Black Enterprise magazine.
New Tech
- The Long Path To Market For Lenovo’s Yoga Gives Me Hope I’ll See Other Devices I Want Someday
- Why Google+ Wants Your Real Name
- Sharing Contact Information Digitally: Why Isn’t This Easy For Android Phones?
- Liz Henry: The Best Apps for BlogHer ’11
- “You announce what kind of phone you have and you’ll spend the next hour enduring an obnoxious holy war”
Demarcating Days
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